Vehicles at Festival of Motors: a classic car, motorcycle, tractor and lorry lined up in a Pembrokeshire field at golden hour
SARS Cymru presentsFundraising & community event · 2027

Festival
of Motors

Motors. Machinery. Community.

From classic cars and motorcycles to powerful lorries, agricultural machinery and everything in between, Festival of Motors brings together motoring enthusiasts, farmers, local businesses and communities for a celebration of the vehicles and people that keep Wales moving.

Location

Narberth Area, Pembrokeshire

Date

Coming 2027 – Exact Date TBC

Time

09:00–21:00 (Proposed)

Public Admission

£5 per person

Organiser

SARS Cymru

Visitor TicketsOpening Soon
Vehicle RegistrationOpening Soon
Trader ApplicationsOpening Soon
Sponsorship Enquiries

Bookings open soon · Exact date and venue to be announced

// 01 — The Festival

More Than Just a Motor Show

Proposed Year
2027
Duration
One Day
Proposed Area
Narberth
Organised By
SARS Cymru

Coming 2027 – Exact Date TBC · 09:00–21:00 (Proposed)

Festival of Motors is a community-focused fundraising event organised by SARS Cymru, bringing together vehicles of every shape and size for an exciting day celebrating motoring, agriculture, local businesses and rural communities.

Whether you’re passionate about classic vehicles, modified cars, motorcycles, heavy haulage, tractors or agricultural machinery, Festival of Motors aims to bring everyone together for an unforgettable day.

But this event is about much more than vehicles. We’re creating opportunities for local businesses, farmers and independent traders to showcase what they do, while raising essential funds for community safety and resilience projects across Wales.

By SARS Cymru

Festival of Motors is organised by Support & Resource Services (SARS) Cymru, a Pembrokeshire-based community safety and resilience organisation.

// 02 — What Visitors Can Expect

Everything on Show

Six zones · One field

A classic sports car and a modified performance car displayed side by side at an outdoor show01

Cars & Classics

Classic cars, modified vehicles, performance cars, restoration projects and motoring clubs.

A row of sports, touring, classic and custom motorcycles parked on grass at a rally02

Motorcycles

Sports bikes, touring motorcycles, cruisers, classics and custom bikes.

A line of lorries, a recovery truck and a panel van at an outdoor commercial vehicle show03

HGVs & Commercial Vehicles

Lorries, heavy haulage, recovery vehicles, vans and commercial transport.

A modern tractor and a restored vintage tractor with agricultural machinery in a field04

Farming & Agriculture

Modern and vintage tractors, agricultural machinery and rural contractors.

A vintage camper van and a modern motorhome parked in a meadow in the evening light05

Campervans & Leisure Vehicles

Campervans, motorhomes and leisure vehicles.

Wooden market stalls under canvas marquees at a local business village06

Local Business Village

Independent traders, local producers, agricultural businesses, crafts and community organisations.

Additional activities, entertainment and exhibitors will be announced as arrangements are confirmed.

// 03 — Admission

Tickets & Entry

Confirmed prices · 2027

Public Admission
£5per paying person

One inclusive price for a full day of motoring, machinery and community. Public admission contributes to a SARS Cymru community response vehicle.

Visitor TicketsOpening Soon
Vehicle Exhibitor Entry
Cars£10
Vans£10
Campervans / Motorhomes£10
Motorcycles£5
HGVs / Lorries£15
Tractors£15

These are the only entry prices confirmed. No concessions, child tickets or driver admission policies have been set. Vehicle registration opens soon.

// 04 — Where the Money Goes

Your Support. Our Communities.

Festival of Motors raises funds for two distinct SARS Cymru objectives. Each income stream is kept separate and clearly identified.

Public Admission

SARS Cymru Response Vehicle Livery

Every £5 public admission fee contributes towards professionally marking and identifying a SARS Cymru community response vehicle, supporting the organisation’s visibility and readiness when assisting communities across Wales.

Funded by public admission
Vehicle Exhibitor Entries

Operation Blackout

All vehicle exhibitor entry fees are designated towards SARS Cymru’s Operation Blackout initiative, which focuses on power cut preparedness, electricity outages and helping communities become more resilient when essential power supplies are disrupted.

Funded by vehicle exhibitor entries

Applicable event expenses and payment processing costs will be accounted for transparently. Gross receipts are not all available for project spending.

A SARS Cymru community response vehicle on a Welsh village street at dusk
// 05 — Supporting Narberth

Support Local. Celebrate Wales.

Festival of Motors is being planned with the wider local community in mind. We want to support the independent businesses, farmers, food producers and tradespeople who make Pembrokeshire such a special place.

Our proposed extended event hours will give visitors and exhibitors the opportunity to spend more time exploring Narberth, enjoying local hospitality, discovering independent shops and supporting businesses in the surrounding area.

We are exploring arrangements for designated vehicle parking until 21:00, allowing visitors to enjoy the festival and the local area.

Local businesses: register your interest in joining the festival.

Business Enquiry

Participating businesses and extended opening hours are subject to confirmation.

A classic car with its bonnet open at an outdoor motoring festival
// 06 — Exhibitors

Got a Vehicle?
Bring It Along!

Whether you’re the proud owner of a classic car, modified vehicle, motorcycle, tractor, lorry or something completely different, we want to hear from you.

Festival of Motors aims to welcome a wide variety of vehicles and motoring clubs, bringing together enthusiasts from across Wales and beyond.

Cars £10Vans £10Campervans / Motorhomes £10Motorcycles £5HGVs / Lorries £15Tractors £15
Vehicle RegistrationOpening Soon

Clubs, owners and contractors welcome.

Exhibitor registration opens soon. Prices above are the confirmed entry fees for the 2027 event.

Cars, classics and modified vehicles

Motorcycles of all styles

HGVs, lorries and recovery vehicles

Tractors and agricultural machinery

Campervans and leisure vehicles

// 07 — Get Involved

Be Part of Festival of Motors

Open to enquiries
01

Local farmers and agricultural contractors

02

Independent retailers

03

Food and drink businesses

04

Automotive traders

05

Local service providers

06

Community organisations

07

Corporate sponsors

Stall prices and sponsorship packages have not yet been published. Enquire for details as they are confirmed.

Festival Enquiries

Talk to the festival team

Farmers, traders, food producers, automotive businesses and sponsors can register their interest now.

SARS Cymru · Company No. 16432213

// 08 — Bookings

Bookings Opening Soon

Festival administration and booking management are being developed within SARS Cymru’s RespondR system. This page is for public promotion and information only.

No payments are taken on this website. Booking links will only open once authorised public booking pages supplied by RespondR are live.

Booking Status
Opening soon
Visitor Tickets — £5 per personOpening Soon
Vehicle RegistrationOpening Soon
Trader ApplicationsOpening Soon

Until then, register your interest with the festival team at hello@sarscymru.org.uk.

// 09 — FAQ

Frequently Asked Questions

Confirmed information only. Anything still undecided is marked as to be announced.

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